HeartFire Media is a creative marketing firm specializing in video production, live streaming, and content creation. It's sister company "The Bean and Chisme Show" is a local web series of live shows and sketch comedy films.
Samantha Najera is an accomplished executive producer, writer, and actress with over 20 years of experience in the entertainment and media industry. As the Executive Producer and Co-Founder of the Bean & Chisme Show, she has led the creation of original comedy content that celebrates Latino culture through humor and authenticity. She has produced award-winning video campaigns, commercials, digital series, and live events for major brands, agencies, and community organizations. Through her work with HeartFire Media, Samantha has built creative teams and overseen productions from concept to completion. On camera, her charismatic presence and comedic timing make her a standout talent, while behind the scenes, her leadership and storytelling skills bring vision and structure to every project. Known for her professionalism, creativity, and cultural impact, Samantha continues to produce powerful and entertaining content that inspires and connects audiences nationwide.